Illustration Friday: Fresh

Illustration Friday: Every Friday a word is given on the website, IllustrationFriday.com. Artists and illustrators then submit an image that represents that word all during the week.
This week's word: Fresh

My submitted drawing for Illustration Friday's word of the week: Fresh.

Thought Process: The idea came immediately to me because I already did a sketch many years ago by request of my brother for his web design company, Chopping Block.

He called me asking for a character design, a cool nerdy grocer. I did several goofy cartoon sketches and sent they to him.  My style tends to be very cartoony, It wasn't the type of look he wanted. But I had a good time drawing the images and kept them all these years.

So the concept here is that the grocer is getting "Fresh" with the "Fresh" Produce. There is also something very funny to me about the phrase "cute tomato". It reminds my of those old B+W movies, especially East Side Comedy's Bowery Boys where it seemed like every girl in those movies were referred to as a "cute tomata". 

The original rough pencil sketch